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Four days in the music industry: GVL at the Reeperbahn Festival 2026

GVL was once again present in Hamburg in 2026 and used the festival as an opportunity to engage with rights holders and industry partners.

Every year, the Reeperbahn Festival offers the GVL team a great opportunity to meet performers, label representatives and long-standing industry partners in person. Our photo slideshow captures moments from the conversations, events and encounters at this year’s festival.

Photos: Marcelo Hernandez, Juliane Fiedler, Thomas Kasper and Stefan Wieland


In terms of content, GVL was represented at several points in the festival programme. To kick things off, Managing Director Guido Evers took part in the Musikdialog Hamburg at the invitation of Dr Peter Tschentscher, First Mayor of the Free and Hanseatic City of Hamburg, and Dr Carsten Brosda, Senator for Culture and Media. The focus was on the next generation of music users.

An examination of the preferences and usage habits of the next generation has shown how access to music is changing. For GVL, it is crucial that technological developments such as AI and the protection of creative works are considered together at a policy level and go hand in hand. Performers and producers must remain visible and be involved in the dynamic creation of value.
Guido Evers
Managing Director of GVL

As well as discussions on current industry issues, GVL’s involvement at the Reeperbahn Festival also focused on very practical matters: one session was specifically aimed at newcomers to the music industry. At the VUT Indie Days, our colleagues were on hand during a GVL consultation session to answer individual questions. The joint reception with Initiative Musik im Reep, which has now become an established part of our Reeperbahn Festival, provided plenty of opportunity for personal exchanges.

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The GVL team at the Reeperbahn Festival 2026. Photo: Stefan Wieland
The Reception with Initiative Musik has now become a real institution. For the past five years, we have been joining forces to invite the industry to come and have a natter. Many thanks to the Initiative Musik team for their fantastic collaboration.
Juliane Fiedler
Head of Communications at GVL
Photos: Marcelo Hernandez (group photo: Musikdialog), Stefan Wieland (reception), Juliane Fiedler and Thomas Kasper (other photos).