Pop musicians, actors, classical musicians or labels: GVL's rights holders are just as diverse as the entire creative industry.

This is why there are just as many industry awards that recognise exceptional talent, unique personalities or special courage. 

As GVL, we support numerous awards as part of our grants and are proud to make our contribution to cultural diversity.

(Graphic in German.
Translation: Our sponsored award ceremonies 2023. #culturaldiversity)

In the past year, it was difficult for many creatives to earn money in their field of work due to the pandemic. The GVL scholarship in the framework of NEUSTART KULTUR amounting to EUR 5,000 served to support performers to weather this period of hardship. It is set up to be paid in two instalments across a period of four months. Up to the end of last year, about 5,500 performers received their first instalment of EUR 4,500. Now, the second instalment of EUR 500 is due to be paid out.

The pop music award is thus adding another important for the music scene in Germany to the awards APPLAUS and the German Jazz Award which have already been called into life by Initiative Music.  Initiative Music provides a harbour for the academy of the new award which has been initiated by the Federal Minister for Culture and Media, Monika Grütters.

Update 27.09.21: The application portal has been closed early because the funds have already been exhausted due to the number of applications.

Granting this prize is an important sign in these difficult times for the German creative sector, that is why GVL is particularly pleased that it is going to support the awards ceremony as part of its politico-cultural grants. Warm congratulations to all prize winners of the Opus Klassik, in particular Stephan Frucht, who is also a Delegate of GVL for the conductors.

The central funding agency of the German government and the music industry will be subsidised with additional funds totalling 117 million Euros by Monika Grütters, Minister of State for Culture. NEUSTART KULTUR is intended to support the cultural and creative sectors and make the work of performers and cultural life possible again.

GVL is doing everything possible to provide the best possible support in this exceptional situation. In order to be able to provide visible help in the short and medium term, we established the € 250 emergency aid programme for freelance corona victims as quickly as possible in mid-March, which has since been taken up by well over 7,000 freelancers.

In addition to the "emergency relief", for which GVL will provide up to €4 million as part of its grants, other possibilities for short-term support, such as advance payments on future distributions, are also being firmed up. Rightsholders should be able to benefit from these measures as soon as possible.

As an emergency measure, the GVL pays 250 Euros to its freelance rightsholders for the cancellation of concerts and productions, so that they at least have a financial margin for the most necessary things. In addition, the GVL Committees are currently discussing further measures. The aim is to provide the GVL's rightsholders with a financial buffer in the coming months so that they can cope better with everyday life.