How important is it in your view that GVL supports the German Music Council?
The promotion by GVL is a vital building block for the content of our work and makes it possible that there is a meaningful exemplary impulse for music life in many places, e.g. the Federal Youth Orchestra, the Federal Jazz Orchestra, the German Music Competition, the Conducting Forum, the Podium “Presence” and the Music Information Centre. Apart from that, GVL stands up for a sustainable cultural promotion which is rather an exception in the cultural promotion landscape and priceless in terms of the work that has been conceptualised for the long term.
GVL and the German Music Council have been joint shareholders of Initiative Musik since their foundation. How have you experienced the development of Initiative Musik
A success story par excellence. Since Initiative Musik had been founded in 2007 by the two founding shareholders, GVL and DMR, the establishment of the Federal Ministry of Culture (BKM) and the promotion by GVL and GEMA, Initiative Musik has become the central promotional place of the Federal Government and the music sector for the German music industry. It stands for the promotion of all genres of popular music.
Today, this includes the promotion of artists, structural funding, support for export projects, the Applause Award and the German Jazz Award, and the Academy for Popular Music, as well as the realisation of six sub-programmes within the framework of the rescue and future package of NEUSTART KULTUR of the BKM.
Initiative Musik has not only become an indispensable pillar for our music life within the meaning of the UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions but also a steady rock in these stormy times. This is due to the successful engagement of our Board member Dieter Gorny who has just been re-elected as Chairman of the Board of Initiative Musik, of the extraordinary involvement of the Federal Ministry of Culture and its staff in every way, and of a creative team with its two Managing Directors, Ina Kessler and Tina Sikorski.
You have been a cello player and conductor for more than 30 years and are a rights holder of GVL yourself. What kind of contribution does GVL make in your view for performers and labels?
From a perspective of my former freelance activities in terms of artistic and educational work, and from today’s perspective of the often difficult to disastrous framework conditions for solopreneurs, it is more important than ever that GVL manages rights in its fiduciary function and gets involved at a cultural level.”
Picture: © Christoph Soeder/dpa