GVL supports AI initiatives in the creative industry and welcomes AI Act
"Our task is to support creative people in their work," emphasise GVL Managing Directors Tilo Gerlach and Guido Evers. "Only if the creative industry sticks together and speaks with one voice can we jointly influence the consequences of the use of artificial intelligence - e.g. for music or voice generation. Together we are strong!"
GVL supports its rights holders in international associations, legal discussions and vis-à-vis legislators and points out challenges and legal loopholes.