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GVL supports AI initiatives in the creative industry and welcomes AI Act

"Our task is to support creative people in their work," emphasise GVL Managing Directors Tilo Gerlach and Guido Evers. "Only if the creative industry sticks together and speaks with one voice can we jointly influence the consequences of the use of artificial intelligence - e.g. for music or voice generation. Together we are strong!"

GVL supports its rights holders in international associations, legal discussions and vis-à-vis legislators and points out challenges and legal loopholes.

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"And the winner is..."

Pop musicians, actors, classical musicians or labels: GVL's rights holders are just as diverse as the entire creative industry.

This is why there are just as many industry awards that recognise exceptional talent, unique personalities or special courage. 

As GVL, we support numerous awards as part of our grants and are proud to make our contribution to cultural diversity.

(Graphic in German.
Translation: Our sponsored award ceremonies 2023. #culturaldiversity)

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GVL distribution plan 2024

The distribution dates are being finalised on an ongoing basis. We regularly inform rights holders about all distribution-relevant news on gvl.de and our social media channels. The following chart shows GVL's distribution plans for 2024.

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New Representation Agreements for Performing Artists

This year, GVL was able to extend the rights management for its musicians abroad by five more territories and has also negotiated an additional agreement with SAI in France.  

We have signed new bilateral agreements with the following sister societies for the mutual exchange of remuneration for the exploitation of sound recordings:

  • AMANAT in Kazakhstan
  • FKMP in South Korea
  • GNRA in Georgia
  • PI in Serbia
  • SFH in Iceland

als well as

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Associates' and Delegates' Assembly meets in autumn

Traditionally, the grant applications for the following year were approved at the Associates' and Delegates' Assembly's autumn meeting. The committee approved a total of 84 projects in the area of cultural policy grants.

Against the backdrop of the ongoing war, the associates and delegates also supported the funding of further projects as part of the Ukraine aid programme, including

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GVL supports international Human Artistry Campaign

Art has always characterised the identity, values and world view of our society. Creativity is the ability to mould ideas, create art and solve problems. Through music, text, film or any other form of creativity, we humans express ourselves and shape the world around us. This is what makes our lives profound, multifaceted and unique. That is why it is important that the work of creative professions is recognised and protected.

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A look into the world of GVL data

GVL's rights holders receive their remuneration based on the use of audio or audiovisual productions. In order to determine this remuneration, GVL requires information on who owns which rights to a production or who has contributed to it as well as detailed data on the use of these productions.

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GVL at the Most Wanted: Music Convention

Our speakers Sandy Backhaus (Head of Rights Service Artists) and Dirk Löwenberg (Head of Rights Service Producers) will explain why GVL is such an indispensable part of the music landscape and how artists and labels can earn money via GVL. 

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Performers: Final distribution 2019 started

With this final distribution, GVL is finalising the distribution for the 2019 usage year. All monies including distributions that are available to us for this year will be paid out. This also includes the remuneration for Radio/TV -extra formats 2019 (former "open budgets") such as jingles or advertising.

A total of around EUR 23.2 million is currently being paid out in the final distribution for 2019. A total of 164,340 performing artists took part in the distributions for 2019. These are all rights holders who reported their contributions to utilised productions on time.

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